The company has strong retail operations capabilities — being Canada’s largest multi-brand cannabis retailer — while its proprietary Hifyre digital platform and analytics connects consumers with cannabis products, delivers high-margin recurring subscription revenues and adds value to acquisitions.
“If you are a smaller U.S. MSO trying to grow aggressively and are given a bazooka to go out and compete with great tools like Hifyre technology and Spark Perks™ loyalty program. What would that be worth to you? Knowing there are bigger MSOs out there and lots of consolidation going on. If you were given a head start and a path to acquisition by Fire & Flower. That is a significant event.” – Trevor Fencott, Fire & Flower Holdings Corp CEO
Through its strategic investment with Alimentation Couche-Tard (OTCMKTS: ANCTF) (OTCMKTS: ANCUF), the Company has set its sights on U.S. expansion. The company has applied to list on the Nasdaq stock exchange and officially entered the U.S. cannabis market through a licensing partnership with American Acres with an acquisition option.
Watch the full interview with Fire & Flower to see all the company’s latest developments and why we are following the company with interest.