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Why Men’s Beauty is Ready to Glow up in 2022 — And 2 Stocks to Watch

by | Dec 31, 2021 | Market Updates

Happy New Year! With 2021 in the history books, we can get busy focusing on what the markets will have in store for us in 2020.

And to get into the spirit of the season, I’m sharing my short list of top stocks and sectors ready to make an impact in the new year.

Now, I know the back-to-work plays had to downshift in recent weeks with the emergence of the omicron variant of the ongoing coronavirus pandemic…

But if the recent reports are any insight to how the fight against the pesky pathogen is going, it looks like the effects should be shorter and less severe than what we came to expect in the past two years.

With that in mind, we saw a noticeable influx of cash into office apparel and men’s fashion during 2021’s reopening, and I see men’s beauty becoming the top emerging trend as omicron fears fade in 2022.

Even better, I have two companies in my sights that will be in great shape to benefit as the market expands!

Makeup Makeover: My Top Men’s Beauty Stocks for 2022

When most of us think about the grooming and personal care market, our minds tend to drift toward the traditional standards and expectations of the female beauty regimen…

Manicures, pedicures, trips to the salon and the endless array of creams, cleansers and contour palettes — those are the images that leap to mind for most of us when we imagine all of the primping and preening that goes into looking their best.

Despite the stereotypes, the men’s personal care and grooming market is surprisingly big. According to Grand View Research, the men’s market is expected to reach about $76 billion by 2027 with an annual growth rate of 6%.

And as the money gets better, more high-profile athletes and celebrities will line up to endorse men’s beauty products. Once the highest-paid athlete in the world, baseball legend Alex Rodriguez recently launched his own line of skin care products.

Products like Rodriguez “blur stick” and Danny Gray’s “war paint” look to do for the cosmetics industry what “action figures” did for dolls.

At the top of my list to capitalize on this opportunity is Coty Inc. (NYSE: COTY).

The company is the global leader in male fragrances, and has shown it knows how to put together splashy media campaigns with celebrities like Kylie Jenner, David Beckham and the James Bond movie franchise. 

But the real star of Coty has been CEO Sue Nabi.

Nabi is an industry veteran who spent 20 years with L’Oréal, managing iconic brands as L’Oréal Paris and Lancôme. She then founded and ran the new-age luxury skincare line Orveda before joining Coty in mid-2020 as the stock was setting record lows.

Coty shares have climbed 150% since Nabi took the helm and has the business focused on re-establishing its flagship Cover Girl line and aggressively supporting its growing brands.

On top of that, the firm has had some very large insider buying in 2021, and traders should never underestimate the message that skin in the game sends to Wall Street.

The stock is currently trading in the $10 range, making it attractive from a risk and reward point of view. 

Check out the short video below as I break down my top men’s beauty stocks for 2022 and stay tuned to New Money Crew as I share more of my market outlook and top stocks for the new year!

P.S. WealthPress Senior Strategist Roger Scott just covered his top 3 predictions, his top sector, his No. 1 stock and his No. 1 stock to avoid for the new year during his “Turning Point 2022” event!

You can’t afford to miss this!

WRITTEN BY<br>Lance Ippolito

Lance Ippolito

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